Ripley affordability sees first home buyer surge

Date: 15 September 2021

Ecco Ripley

As property prices in Brisbane’s inner-city ring continue to soar, first home buyers are increasingly setting their sights on urban fringes, with house and land packages starting from as low as $395,000 in high-growth suburbs like Ripley.

Homes in Sekisui House Australia’s south-west residential community, Ecco Ripley, have been selling at an unprecedented rate, with first home buyers accounting for the majority of sales this year to date (44%), spurred on by low interest rates, first quarter federal government grants and the future prospects of the growing region.

The recent launch of Sekisui House Australia’s new home building brand, Shavida, has also piqued the interest of first home buyers in the Ipswich region, offering affordable, quality craftmanship while maximising every inch of space — key factors for the master developer and home builder.

Sekisui House Australia Senior Sales Manager, Scott Blaney, credited the business’ strong procurement processes and its relationships with suppliers in keeping the price of its homes affordable.

“Thanks to our long-standing partnerships with suppliers, we have the ability to pass on savings to our home buyers, without compromising on quality of build and interior fit-out,” Mr Blaney said.

“Premium inclusions such as TRUECORE® steel framing, COLORBOND® roofing, stone benchtops, and soft-close doors and draws all come as standard, which is a real bonus for those looking to get their foot in the door.

“For our Shavida homes specifically, our Japanese and Australian designers and architects ensure they are exceptionally functional with no wasted space, allowing us to offer a more competitive price point.

“Ripley itself has incredible potential and first home buyers in particular are realising the long-term opportunities of the region, including the landmark infrastructure planned for its future.”

In addition to the proposed Ipswich to Springfield Central Public Transport Corridor that will see a rail station at Ripley Town Centre, further local infrastructure including a second primary school, two more childcare centres and a proposed satellite hospital in South Ripley, are also in the pipeline.

Joanne Williams and her husband Chris had a $500,000 budget and were drawn to the region from interstate based on a local friend’s recommendation, purchasing their first home in Ecco Ripley in May of this year with the support of the Queensland First Home Owners’ Grant and Federal Government HomeBuilder Grant.

“In our price bracket, the quality of a Shavida home was certainly better compared to other homes we considered in the area,” Ms Williams said.

“Overall, we were really impressed with the design, location, craftsmanship and importantly, the price point.

“With two kids and one still school-age, the local Ripley Valley State School really appealed to us, as did the nearby parks and community-orientated neighbourhood.

“While it was a snap decision to buy a house, it was reassuring to know that everything we were looking for, and more, was still achievable within our budget.”

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